We believe that giving is more than moving money from A to B. Giving is a gesture, an emotion. The collection has a long tradition within the church service. Because we as Givt want to stick to this tradition, we have built a digital giving solution and quite deliberately not an online giving solution. We want to support giving in the moment, as an experience within the church service, as an expression of togetherness, commitment and gratitude.
This is why our first tip is; organise a dedicated giving moment during the service. After Covid, this is no longer common for all churches. Looking at all our data and from conversations with our givers, it appears that people feel less committed to giving and amounts are smaller. This is due to not having a dedicated giving moment. A dedicated giving moment creates a more conscious experience for the giver and a higher collection for the church.
From conversations and our data, we have learned that an announcement of the collection should be at least 30 seconds long.
This not only gives the giver time to mentally focus on giving, but this way it is also clear to the churchgoer what their donation is for.
In addition, we have learned that the giving moment by itself should last at least 2 minutes.
This gives the churchgoer space and time to actually give their donation. The giver should be given enough time to either take some money or take their phone, scan a QR code, search the location or church in the Givt app and decide how much they want to give. It is a shame to miss out on donations because churchgoers wanted to give but did not have the time and opportunity to do so.
Make the collection a valuable moment during the service and give it the time it deserves!