Tip: Make your collection’s purpose visible
An important part of this experience during the church service is understanding the impact the money is having. We are happy to explain why extra information contributes to your collection moment and give you tips on how to make this concrete in your service.
Information is more fulfilling.
In our experience, people give with greater satisfaction when they know what their donation contributes to. It gives satisfaction if you know concretely what happens with your donation after it is given. For example, “at the moment together we are helping x number of families, living below the poverty line. With your help, we can help more and more people.”
More information, more giving.
Besides giving more information which is helpful for the giver, in many cases it also increases the amount collected. Research shows that people who know what they are giving to directly, give more on average than those who give out of habit. Someone who is aware of the impact their giving is having, gives more than someone who is only aware of the collection moment.
For the service.
Preceding the church service is already a natural moment to prepare churchgoers for the collection. Many churches have a walk-in prior to the service in which visitors quietly find a seat. During this walk-in, the projector screen can be used to present this week’s collection goals and how donations can be made.
During the collection moment.
Earlier, we shared that we recommend having a dedicated collection moment during the service. To introduce this moment, someone can talk during the service about why this goal or these goals were chosen, what is hoped to be achieved with the money raised and how churchgoers can contribute to it. For example, also place a Givt QR code on the screen, so that those watching the service online can also give easily.
We recommend supporting this collection moment with visuals to bring the visitor into this story.
